Is the popularity of the Indian Premier cricket League going down? The tell-tale signs are all around.  Even 2 or 3 years ago, millions of fans were glued to the TV whenever their favourite player or team was in action. The next day, the match was the talking point amongst friends and in colleges and offices. Bars and Pubs were packed during key IPL fixtures for the high of the collective sporting spectacle experience. Such was the draw of the tournament that no major film was released during this period. Going to the stadium to watch a game with family and friends was an event to celebrate and to revel in through multiple shared selfies. Now, all that buzz and chatter has gone. Even many devout cricket followers are not clued in to which teams played the previous night. Those animated discussions have died down. The charm of the game has in a sense worn off.

In the first week of IPL 2022, TV viewership (as per BARC) dropped from 267 million to 229 million. The second week took the decline to 33%. The huge success story of the IPL is wrapped around TRP and TV viewership. Now there is a growing concern amongst advertisers and sports marketing professionals about the monetisation potential of this 2 month-long tournament.  Public interest is waning; eyeball counts have dropped. But the BCCI lives in a bubble. From 2023-27, the Board is seeking to double the media rights from Rs 16,500 crs to Rs 33,000 crores. The same over-the-top spirit persuaded the RPG Goenka group to bid more than Rs 7000 crs to get the rights for the new franchise-Lucknow Super Giants.  Dr Goenka believes that LSG will be worth more than $ 2 billion in just 2 years. I say, talk about hitting the ball out of the park!!!!!! The  CVC Capitals won the rights for the Ahmedabad based Gujarat Titans by shelling out a mammoth Rs 5625 crs.  Look at even the supporting cast of players. Pruthvi Shaw, who has not yet proved to be an Impact player or crowd-puller has been retained by DC for Rs 7.5 crs. Venkatesh Iyer (KKR) and Abdul Samad  (SRH) who were auctioned for Rs 20 lakhs just a year back have moved into the Rs 8 crs and Rs 4 crs zone, I suppose on the basis of potential?!  Hard-nosed businessmen seem to have been bowled over by the allure of cricket.

Some of the stakeholders and pundits have shrugged off this slump as a temporary phase. The heat wave and the exam season have not helped matters. Scheduling of afternoon matches has been a blunder. The blip is because favoured teams like CSK and MI have been underperforming; superstars like Virat Kohli, MSD and Rohit Sharma are having a lean patch. And all the matches are being played out in Mumbai, Pune and finally in Ahmedabad. The local fan fervour is missing. Point taken.

But are we missing the willow wood for the trees? Is there an overdose of cricket in India?? The IPL now has 10 teams-74 matches- over 65 days. The Indian cricket team has a busy schedule and tours across the 3 formats. So the volume of cricket served to the Indian cricket fan is very heavy. Is this overdose of cricket not being digested?! Furthermore, the fare served in the Premier League has become monotonous and predictable. Intensity and competitiveness are lacking. Those tight, edge-of-the-seat matches have become rare. Rather than hard-fought team contests with flashes of brilliance and super skills, the tournament has become more about PR and hype and a glamour circus. The loyal and even frenzied following enjoyed by a Manchester United or Arsenal in the EPL or Barcelona and Real Madrid in the La Liga have been built up over decades. There is a glorious history and tradition attached to the clubs with classic rivalries and the marquee players. The IPL is only 15 years old. Most of the viewership has not been built around the teams but around the celebrity personas of King Kohli and Thala MSD. Players like Chris Gayle, ABD or Rashid Khan have added to the TRP ratings. But the celebrations or disappointment is not acute or heartfelt as most fans are not really invested in any team. For instance, the vociferous support on social media for RCB to win the trophy for the first time is driven largely by the cult of Kohli. But I do hope that the Bengaluru team wins. If only to see Virat Kohli back with match-winning knocks in India colors.

It is high time that the format be changed to make the game more interesting. Commentator Aakash Chopra has come out with some game-changing ideas. The key one being that a team winning the game comprehensively within 10 overs should get bonus points. This will keep the competition simmering till late into the league matches phase as an X factor. Another oft-heard recommendation is the inclusion of 5 foreign players in the playing XI to boost the standard and quality of the cricket. Likewise only the most experienced and best umpires should take the field in this elite league, helped and supported by the best solutions technology has to offer. Another interesting idea is that of a strategic substitute. A batter or bowler can voluntarily retire to make way for a substitute from the dug-out who can best deliver in that game situation with the rider that this be a one-off option with the substitute player having not yet actively played in the match.

It is also high time that the powers that be introduced the football yellow and red card practice in this tournament. The yellow card as a caution or warning to a cricketer who sledges, curses and abuses, throws tantrums or wastes time or cheats. The red card to evict a crass player who has really crossed the line of acceptable behaviour. With no substitution allowed and the guilty being benched for the next match also and with a punitive monetary deterrent in place. The celebrity bubble-dom of IPL cricket has taken its toll on good sportsmanship which once enhanced the charm and dignity of the game of cricket.  The raw aggression of Kohli has found many, many admirers amongst his legion of fans but has also rubbed off on many of our younger stars. In IPL 2022 itself, we have seen a seething Pant send his coach Pravin Amre onto the field to protest an umpiring call while possibly gesturing to his batters to come back; KL Rahul’s consistent breaches of fair play as captain; Hardik Pandya’s gaalis at his own senior team-mate Shami;  most disappointingly Rohit Sharma’s expansion of his coarse vocabulary even as he fails to score runs.  The players need to be held to a higher standard. The blatant commercialisation of the IPL and its vacuous culture has to be reined in.  Perhaps with cricket marketed as entertainment, the IPL is going the WWE way. Unfortunately, our TV experts and even well-known ex-cricketers have morphed into cheerleaders and PR spin masters as they have jumped onto the gravy train. The game of cricket is the loser. An interesting aside is that in a recent of his never-ending interviews ex-coach Shastri declared that he had moulded the Indian cricket team to match the relentless aggression of the Australians, “If the other sledged, give back to him threefold. Twice in your own language and once in English.” The young stars are certainly making their mentor proud. Wonder what ‘Indiranagar ka goonda’ thinks about all this.

The dark side of the tournament is fairly recent history. Match-fixing and spot-fixing, which resulted in CSK and RR being banned for 2 years. But the biggies involved got away without even a slap on the wrist. The danger lurks around the corner in the form of the underworld betting and drug syndicates. The IPL is very vulnerable and another major fixing scandal can take down the entire IPL edifice. Even the most passionate Indian cricket followers will lose their faith in the game. This is one area where the administrators and security people cannot take their eyes off the ball. The Sharjah tournament of the 90’s was controlled by the D Company with Asif Iqbal, the Pakistani cricketer, as the flagbearer.

Indian and world cricket have certainly benefitted manifold from this cash-rich league. The fitness of cricketers is now front and centre and this is clearly seen in the fielding agility and the athleticism on the cricket field. It will be befitting if this third dimension of the game- fielding- is given more prominence through the IPL cameras. With our youngsters rubbing shoulders with foreign greats, their confidence levels and cricketing skills have primed up. Plus the opportunities that the tournament has opened up for talented aspirants from across the country- remember Bumrah was spotted by MI scouts and nurtured by the franchise before he became India’s strike bowler. Then there is the heart–warming story about how it has helped put Afghan cricket on the world map.

India is at the epicentre of global cricket with BCCI being the richest cricket body. But the Board may well be killing the goose that lays the golden eggs. The Indian passion for cricket has been ignited and fuelled over generations by the achievements of the national cricket team. The fortunes of the IPL is irrevocably tied to the performance of the Men in Blue. Over the last many years, the team has flattered to deceive at the majors. The entire focus and planning should be on winning the trophies at the ICC tournaments across formats and being triumphant on the SENA tours. Our best players should be rested to avoid the fatigue and burn-out of non-stop cricket. There should be acclimatized- warm-up matches in the run-up to an important overseas series. The Miracle Down Under with Rahane at the helm was savoured and feted by cricket followers all over the country and served as a humongous boost for the game. The Indian cricket fan will have no patience or regard for get-rich-quick IPL players if they do not give their all for the India cap and flag. Sincerely hope that the cricket administrators, selectors, players and pundits see beyond the glitter and the money; that they value and respect and appreciate what the game of cricket really means to the people of this vast land.