
Sholay was released on the 15th of August 1975. Fifty years later it remains one of the most iconic, celebrated and loved films in the annals of Indian cinema. Let’s first check-out it’s box office impact which transformed the fortunes of Hindi cinema in the mid 70’s. Planned with an ambitious budget of ₹ 1 crore (2x the budget of a well-mounted Bombay produced film); but the shooting and processing span of 27 months cost GP Sippy Films a staggering ₹ 3 crores. After a dismal start over the first weekend, it gained momentum to become the all-time cultural phenomenon it now is. This happened in an era where there was no social media and with several newspapers and magazines giving mixed and even negative reviews. Indeed, the Emergency had been declared just 2 months earlier. It was word-of-mouth excitement that sparked the Sholay explosion.
Thereafter, even the main-stream media got onto the bandwagon to celebrate its massive collection of ₹ 15 crores in its first run. Sholay had a 50-week (hallmarked as a golden jubilee) run at 28 cinema halls. At Minerva Theatre in Bombay, it was featured for a continuous run spanning an astonishing 5 years. Over the next 7 years of releases and re-releases the film had minted a historic ₹ 35 crores. Many trade experts in 2024 projected the movie’s inflation adjusted earning at around ₹ 2,750 crores. Surpassing the ₹ 2,000+ crores of Dangal (propelled by its humongous success in China) and Bahubali 2 at around ₹ 1,900/ crores. One simple fact to end all debates- Sholay sold more than 25 crore tickets – the highest by any Indian film ever.
Let’s connect with the nay-sayers in August 1975. The country had 11 film circuits including 6 major territories. The Rajesh Khanna starrer, Haathi Meri Saathi (1971) had created a record of ₹ 90 lakh gross in a couple of major territories. But the ₹ 3 crore budget itself signaled disaster. The 198-minute-long film had too much of violence and action and no romance or family values to pull in the crowds; an unknown villain Amjad Khan was pitted against 3 big stars in Dharmendra, Sanjeev Kumar and Amitabh Bachchan. (by the time of the film’s release AB had become the Big B). To make matters worse, Gabbar Singh’s dialogue delivery was considered weak and that too in some rustic dialect; a similar story Mera Gaon Mera Desh with Dharmendra, Asha Parekh and Vinod Khanna had set the box office counters ringing in 1971. Indeed, the tall, well-built Vinod Khanna was impressive in the villain’s role as Jabbar Singh. (Sound familiar? What?). Writer Salim Khan’s father had been a senior police officer in Central India and had talked about a dreaded dacoit called Gabbar Singh in the Gwalior ravines who spread terror by slicing of the noses of those who went against him.
But why has Sholay become such a cultural phenomenon? Why has it become the subject of research for so many social- scientists? There are several dialogues which have entered the common spoken language. Audiences remember names of side characters who barely had screen time for a few minutes. Certain characters and dialogues have contributed to numerous viral and trending memes on YouTube and TikTok. The film itself does not look dated even today. The epic rail chase and encounter with dacoits and the sounds of horse hooves, the steam engine puffing and coaches rattling and rifle shots stunned audiences in 1975. The pulsating back-ground score added the X factor to the 70 MM spectacle as did the expansive lens of the cinematographer, Dwarka Divecha. Even today one wonders how they pulled it off. Delving into some of the back stories surrounding the making of the film may provide some answers about its stupendous impact beyond the darkened single-screen cinema theatres (Author’s note: These nuggets have been mainly consumed from various YouTube interviews of Ramesh Sippy, the director, and the writer duo Salim-Javed + a sprinkling of Sholay trivia stock-piled over the years)
What really stands out is the passion, confidence, commitment and teamwork of the entire Sholay unit. Let’s start with producer GP Sippy. Yes, the success of Andaz and especially Seeta aur Geeta (both directed by his son Ramesh Sippy) must have emboldened him. But a ₹ 1crore budget was unheard of in the Bombay film industry at that time. Salim-Javed had approached GP Sippy films with the complete script of what became Majboor which could be wrapped up in a reasonable budget and with limited schedules. However, the film mogul wanted to do something big and Sholay happened. The 27-month shoot in the rugged, rocky terrains of Ramanagara (near Bangalore) and the drastic spike in budget -spend to ₹ 3 crores did not deter the production-house, director, star-cast, technicians and crew from giving their very best. Nothing underlines this more than the fact that when the film’s obituary was being written in the early days after release, Salim-Javed took out full page ads in the Screen and other papers asserting that the movie would gross ₹ 1 crore in every major territory.
GP Sippy Films wanted to retain Dharmendra, Sanjeev Kumar and Hema Malini ( the endearing tangewali Basanti)for their next project after the super-hit success of Seeta Aur Geeta. Amitabh Bachchan was backed by the writer-duo and signed on by Ramesh Sippy after watching his performance in Anand and in the popular Kishore da bus song in Bombay to Goa. Jaya Bahaduri came on board for a small emotional role. Danny Denzongapa was the first choice for the Gabbar Singh character but did not have the dates as he was shooting for Feroz Khan’s Dharmatma in Afghanistan. Again, the just 26-year-old director and the writer team stepped in. Amjad Khan (the son of veteran actor Jayant) and having some theatre experience stepped in. Amjad Khan became Gabbar Singh. The rest, as they say, is history. The debutant actor, himself, gave credit to RD Burman for creating the eerie, unsettling background score when his character was first seen and then adding a palpable aura to his later scenes as well. The Avadhi dialogues became a smash hit with the masses and resonates even 50 years later. ‘Kitne aadmi the?’ (Translation: How many were there?), ‘Ab tera kya hoga Kaaliya?’ (Translation: What will happen to you now Kaaliya?), ‘Yeh haath mujhe de de Thakur!’ (Translation: Surrender your arms to me Thakur- with the implication of cutting his arms off), ‘Bahut yaarana lagta hai!’ (Translation: They look quite close! – said in an amused and calculative way), ‘Holi kab hai? Kab hai Holi?’ (Translation: When is Holi? When is Holi?) have all become part of the spoken lexicon. An interesting trivia is that the cassettes of the Sholay dialogues were specially released on huge public demand and sold more copies than the film’s hit songs. And let’s listen to Javed Akhtar on why the Gabbar Singh character fascinated the public- ‘…he was pure evil with no back story to justify his cruelty; another reason was that the villain was not a pervert or lecherous, which would have undermined his impact.’
For me, one of the most intriguing aspects of Sholay power is that the names of small characters with limited screen time are still remembered after decades. Gabbar Singh’s side-kick Sambha (played by Mac Mohan) says only three words in the entire film’s run-time- ‘Purre pachas hazaar’ (Translation: A full ₹ 50,000) when the dacoit pointedly asks him about the bounty put on his head by the Government. That too, says Javed Saab, because a supreme egotist like Gabbar can’t boast of it himself. The faithful Sambha has to say it out loud for the other gang members to hear and remember why Gabbar is to be feared- an implicit psychological control over the rest. The venerable and blind Rahim Chacha is remembered for one poignant line, ‘Itna sanaata kyon hai bhai’ (Translation: Why is there so much silence?) when the village is aghast when the body of his dead grandson is brought to the village. The Hitler caricature, bumbling jailor (played by Asrani) has inspired hilarious memes especially with his ‘Aadhe idhar aao. Aadhe udhar jao. Baki hamare saath aao.’ (Translation: Half of you go over there. Half of you over there. The rest follow me- said in a petulant way by a tinpot dictator who is desperately trying to be in command). And who can forget Mausi (so naturally played by Leela Mishra)? And the one-and-only Soorma Bhopali (played by Jagdeep), who entertained us with scenes of situational comedy and flavored by his unique delivery of lines.
Another striking fact about Sholay is that the complete bound script, dialogues and even scene sequencing was handed over to the production house before filming. Only one scene was added and one scene changed. Veeru’s water-tank dramatics was added later to give Dharmendra more screen time, as the star was at the peak of his popularity. Also, in the original film Thakur (Sanjeev Kumar) stamped, kicked and trampled Gabbar Singh to death with his spiked footwear. The CBFC would have none of it and so the cops made their timely entry, arrested the villain and took him away, in a bid for a more palatable ending. When the movie was not doing well after its first weekend, Ramesh Sippy, Salim-Javed and Amitabh Bachchan met to discuss whether the ending with the death of Jai be changed. As by August 1975, Bachchan had become a bonafide superstar with a growing fan following. However, the original death scene remained, as does the legend of Sholay with the fake coin.
As mentioned earlier, the humongous impact of Sholay went far beyond the box-office numbers. Barely a year after it was released, in 1976, Amjad Khan featured in the Britannia Glucose-D ad with the tag-line ‘Gabbar ki asli pasand’ (Translation: Gabbar approved!- Note how the evilest character became a brand spokesman!). Kailash Surendranath (the admaker) himself remarked on this turn or events, ‘…from being the most feared villain, to the face and brand ambassador of a majorly children consumed product was really something?’ The marketing gold mine was tapped for government campaigns, by major corporates and even down to the Goli Vada Pav joint franchise- ‘Ab goli kha’ (Clever wordplay, where you don’t take the bullet but translation: Have the vada-pav at a Goli franchise) to resonate with the masses.
Even today 50-60 people buy tickets of ₹ 25 each to visit the Ramanagara village- the fictional Ramgarh (off the Bengaluru-Mysuru expressway) to see the rocky locations where the film was shot. On weekends the number of fans goes up to 250. The ticket is ostensibly for the Vulture Park entry, but all the tourists are flocking to see the sites where the iconic film was shot even though nothing related to the film set remains.
As I write this blog, Sholay is being re-released in a 4K restored version (204 mins) at the Toronto International Film Festival. When the film is re-launched in India (re-release is not the word), the senior citizens and the 50+ will throng the cinema halls in millions. The Millennials and the Gen Z may wonder what the buzz is all about and some may even go to end their FOMO (fear of missing out).





