Is The IPL Losing Its Appeal??!!

Is the popularity of the Indian Premier cricket League going down? The tell-tale signs are all around.  Even 2 or 3 years ago, millions of fans were glued to the TV whenever their favourite player or team was in action. The next day, the match was the talking point amongst friends and in colleges and offices. Bars and Pubs were packed during key IPL fixtures for the high of the collective sporting spectacle experience. Such was the draw of the tournament that no major film was released during this period. Going to the stadium to watch a game with family and friends was an event to celebrate and to revel in through multiple shared selfies. Now, all that buzz and chatter has gone. Even many devout cricket followers are not clued in to which teams played the previous night. Those animated discussions have died down. The charm of the game has in a sense worn off.

In the first week of IPL 2022, TV viewership (as per BARC) dropped from 267 million to 229 million. The second week took the decline to 33%. The huge success story of the IPL is wrapped around TRP and TV viewership. Now there is a growing concern amongst advertisers and sports marketing professionals about the monetisation potential of this 2 month-long tournament.  Public interest is waning; eyeball counts have dropped. But the BCCI lives in a bubble. From 2023-27, the Board is seeking to double the media rights from Rs 16,500 crs to Rs 33,000 crores. The same over-the-top spirit persuaded the RPG Goenka group to bid more than Rs 7000 crs to get the rights for the new franchise-Lucknow Super Giants.  Dr Goenka believes that LSG will be worth more than $ 2 billion in just 2 years. I say, talk about hitting the ball out of the park!!!!!! The  CVC Capitals won the rights for the Ahmedabad based Gujarat Titans by shelling out a mammoth Rs 5625 crs.  Look at even the supporting cast of players. Pruthvi Shaw, who has not yet proved to be an Impact player or crowd-puller has been retained by DC for Rs 7.5 crs. Venkatesh Iyer (KKR) and Abdul Samad  (SRH) who were auctioned for Rs 20 lakhs just a year back have moved into the Rs 8 crs and Rs 4 crs zone, I suppose on the basis of potential?!  Hard-nosed businessmen seem to have been bowled over by the allure of cricket.

Some of the stakeholders and pundits have shrugged off this slump as a temporary phase. The heat wave and the exam season have not helped matters. Scheduling of afternoon matches has been a blunder. The blip is because favoured teams like CSK and MI have been underperforming; superstars like Virat Kohli, MSD and Rohit Sharma are having a lean patch. And all the matches are being played out in Mumbai, Pune and finally in Ahmedabad. The local fan fervour is missing. Point taken.

But are we missing the willow wood for the trees? Is there an overdose of cricket in India?? The IPL now has 10 teams-74 matches- over 65 days. The Indian cricket team has a busy schedule and tours across the 3 formats. So the volume of cricket served to the Indian cricket fan is very heavy. Is this overdose of cricket not being digested?! Furthermore, the fare served in the Premier League has become monotonous and predictable. Intensity and competitiveness are lacking. Those tight, edge-of-the-seat matches have become rare. Rather than hard-fought team contests with flashes of brilliance and super skills, the tournament has become more about PR and hype and a glamour circus. The loyal and even frenzied following enjoyed by a Manchester United or Arsenal in the EPL or Barcelona and Real Madrid in the La Liga have been built up over decades. There is a glorious history and tradition attached to the clubs with classic rivalries and the marquee players. The IPL is only 15 years old. Most of the viewership has not been built around the teams but around the celebrity personas of King Kohli and Thala MSD. Players like Chris Gayle, ABD or Rashid Khan have added to the TRP ratings. But the celebrations or disappointment is not acute or heartfelt as most fans are not really invested in any team. For instance, the vociferous support on social media for RCB to win the trophy for the first time is driven largely by the cult of Kohli. But I do hope that the Bengaluru team wins. If only to see Virat Kohli back with match-winning knocks in India colors.

It is high time that the format be changed to make the game more interesting. Commentator Aakash Chopra has come out with some game-changing ideas. The key one being that a team winning the game comprehensively within 10 overs should get bonus points. This will keep the competition simmering till late into the league matches phase as an X factor. Another oft-heard recommendation is the inclusion of 5 foreign players in the playing XI to boost the standard and quality of the cricket. Likewise only the most experienced and best umpires should take the field in this elite league, helped and supported by the best solutions technology has to offer. Another interesting idea is that of a strategic substitute. A batter or bowler can voluntarily retire to make way for a substitute from the dug-out who can best deliver in that game situation with the rider that this be a one-off option with the substitute player having not yet actively played in the match.

It is also high time that the powers that be introduced the football yellow and red card practice in this tournament. The yellow card as a caution or warning to a cricketer who sledges, curses and abuses, throws tantrums or wastes time or cheats. The red card to evict a crass player who has really crossed the line of acceptable behaviour. With no substitution allowed and the guilty being benched for the next match also and with a punitive monetary deterrent in place. The celebrity bubble-dom of IPL cricket has taken its toll on good sportsmanship which once enhanced the charm and dignity of the game of cricket.  The raw aggression of Kohli has found many, many admirers amongst his legion of fans but has also rubbed off on many of our younger stars. In IPL 2022 itself, we have seen a seething Pant send his coach Pravin Amre onto the field to protest an umpiring call while possibly gesturing to his batters to come back; KL Rahul’s consistent breaches of fair play as captain; Hardik Pandya’s gaalis at his own senior team-mate Shami;  most disappointingly Rohit Sharma’s expansion of his coarse vocabulary even as he fails to score runs.  The players need to be held to a higher standard. The blatant commercialisation of the IPL and its vacuous culture has to be reined in.  Perhaps with cricket marketed as entertainment, the IPL is going the WWE way. Unfortunately, our TV experts and even well-known ex-cricketers have morphed into cheerleaders and PR spin masters as they have jumped onto the gravy train. The game of cricket is the loser. An interesting aside is that in a recent of his never-ending interviews ex-coach Shastri declared that he had moulded the Indian cricket team to match the relentless aggression of the Australians, “If the other sledged, give back to him threefold. Twice in your own language and once in English.” The young stars are certainly making their mentor proud. Wonder what ‘Indiranagar ka goonda’ thinks about all this.

The dark side of the tournament is fairly recent history. Match-fixing and spot-fixing, which resulted in CSK and RR being banned for 2 years. But the biggies involved got away without even a slap on the wrist. The danger lurks around the corner in the form of the underworld betting and drug syndicates. The IPL is very vulnerable and another major fixing scandal can take down the entire IPL edifice. Even the most passionate Indian cricket followers will lose their faith in the game. This is one area where the administrators and security people cannot take their eyes off the ball. The Sharjah tournament of the 90’s was controlled by the D Company with Asif Iqbal, the Pakistani cricketer, as the flagbearer.

Indian and world cricket have certainly benefitted manifold from this cash-rich league. The fitness of cricketers is now front and centre and this is clearly seen in the fielding agility and the athleticism on the cricket field. It will be befitting if this third dimension of the game- fielding- is given more prominence through the IPL cameras. With our youngsters rubbing shoulders with foreign greats, their confidence levels and cricketing skills have primed up. Plus the opportunities that the tournament has opened up for talented aspirants from across the country- remember Bumrah was spotted by MI scouts and nurtured by the franchise before he became India’s strike bowler. Then there is the heart–warming story about how it has helped put Afghan cricket on the world map.

India is at the epicentre of global cricket with BCCI being the richest cricket body. But the Board may well be killing the goose that lays the golden eggs. The Indian passion for cricket has been ignited and fuelled over generations by the achievements of the national cricket team. The fortunes of the IPL is irrevocably tied to the performance of the Men in Blue. Over the last many years, the team has flattered to deceive at the majors. The entire focus and planning should be on winning the trophies at the ICC tournaments across formats and being triumphant on the SENA tours. Our best players should be rested to avoid the fatigue and burn-out of non-stop cricket. There should be acclimatized- warm-up matches in the run-up to an important overseas series. The Miracle Down Under with Rahane at the helm was savoured and feted by cricket followers all over the country and served as a humongous boost for the game. The Indian cricket fan will have no patience or regard for get-rich-quick IPL players if they do not give their all for the India cap and flag. Sincerely hope that the cricket administrators, selectors, players and pundits see beyond the glitter and the money; that they value and respect and appreciate what the game of cricket really means to the people of this vast land.

The True Power of Sport

sport

Photo by Antonino Visalli on Unsplash

25th June 1983. As the midnight hour struck, half of Ahmedabad was on the streets. My friends and I must have walked across the city for a good four hours- but with a spring in our steps and joy in our hearts. We soaked in the bonhomie and the festive atmosphere. The street vendors were running out of their delicacies. There was a hunger for more, as Indians savoured a famous victory. Thousands of miles away, Kapil Dev had lifted the Cricket World Cup at the hallowed Lord’s ground, sending much of urban India into delirious celebrations. We could do it! We had beaten the colonial masters on their own turf in the semi-finals and had triumphed over the great West Indies team in the finals. 36 years after independence we were still finding our own identity and confidence as a country and Kapil’s Devils had played a seminal role in a nation’s awakening.

June 1995. The Rugby World Cup in South Africa. Let’s listen to President Nelson Mandela, “Sport has the power to change the world. It has the power to unite the people as little else has…It is more powerful than governments in breaking down racial barriers.” He should know. It was the genius of Madiba to use the 1995 World Cup as a strategic instrument to reconcile the blacks and whites, and bring peace to a country fractured by five decades of apartheid. Just 5 years earlier when Mandela was released from prison the country seemed to be on the verge of a civil war. Springboks, the national rugby team was for long a hated symbol of white supremacist rule. The African National Congress would have liked nothing better than to marginalise the sport- a passion for white Afrikaners. But when Francois Piennar’s team defied odds to beat the seemingly invincible New Zealand All Blacks in the finals, it became the game that healed and united the Rainbow Nation. This was beautifully captured in the movie ‘Invictus’.

Civil War had been raging in the Ivory Coast for 5 years. Enter Didier Drogba, Chelsea star and Ivory Coast forward and the most famous man in the country. After helping the West African country to qualify for the 2006 World Cup the footballer went down on his knees in the dressing room. Surrounded by his teammates on live television, he begged both the warring factions to lay down their arms. Within a week his fervent appeal was heard and a ceasefire worked out. By 2007 Drogba’s call for peace had become a reality.

On the podium after the 200 mtrs finals at the 1968 Mexico Olympics, Tommie Smith and John Carlos raised a black gloved fist as the US anthem was played. This black power salute was to highlight the racial discrimination and abuses faced by their community back home. They also did not wear shoes to show the poverty and neglect of African Americans. This created headlines around the world. As Smith later said, “We had to be seen because we couldn’t be heard.”

A year earlier the most famous athlete on the planet, Muhammad Ali, had refused to enlist in the brutal war in Vietnam. “Man, I ain’t got no quarrel with them- Viet Cong.” As for going to jail he shrugged it off with, “We ‘ve been in jail for 400 years.” Such acts of defiance not only gave momentum to the Civil Rights struggle but also gave a fillip to the anti-war movement gaining ground in the USA.

Sport is a major force in shaping social consciousness and change. In India till the early 90’s the national cricket team was synonymous with the metros- Bombay, Delhi, Bangalore and Madras. Now the second tier and small towns have stepped up to the crease. Ranchi, Shrirampur, Agra,Roorkee, Vadodara, Amroha are all home-towns of well-known India cricketers, some of the Men in Blue.

Adivasis and tribals, forgotten people for centuries, are now being swept into the mainstream through sports academies and disciplines like hockey and archery. Limba Ram a poor tribal and then Padmi Shri awardee from Rajasthan became a breakout star archer in the early ‘90s. Some of our celebrated hockey players also hail from such alienated and exploited communities.

The Phogat sisters from the deeply masochist and conservative Haryana upended all social norms by winning international medals- in wrestling of all sports. They have become the inspiration for many young girls in the region. Driven by their father Mahavir Phogat their story has been well narrated in ‘Dangal’.

The fabulous Mary Kom has brought the beautiful North East into the national consciousness through her boxing feats. PV Sindhu, the 2019 World badminton champion is not only an inspiration to millions of youngsters but has gate-crashed into the exclusive preserve of a few top cricketers as a media celebrity in her own right.

Across the seas, the inner cities in the UK, France, Italy or the US suffer the plague of unemployment, lack of opportunities and crime. Sport plays a key role in reducing crime. It removes young men, the main perpetrators of random crime, from the streets. Kicking a football or shooting the hoop gives the embittered young to experience a sense of achievement as well as an outlet for their frustrations. It provides a positive channel for their restless energy. In India also it has been harnessed to good effect like the heartening ‘Bridges of Sport’ initiative of Akhilesh in the city of Nagpur, which led to India being represented in the 2010 Homeless World Cup.

Then there is the fairy-tale appeal of sports. Mark Edmundson was ranked 212th in the world in 1976 when he won the Australian tennis Open. He also worked as a window cleaner and floor polisher at a hospital to make ends meet. His modest take on becoming the champion, “I knew the game of the top seeds, but they had not seen mine.”

The Brian Clough managed Nottingham Forest were a football team’ of outcasts and strays’ who made people believe in miracles in the 1977-78 seasons. Not only did they lift the First Division title but also the European Cup. Leicester City too in 2016 put a smile on millions of faces by doing the impossible- lifting the Premier League title.

Muhammad Ali’s ‘Rumble in the Jungle’ in Zaire in 1974 was one such story. The menacing George Foreman, with a fetish for KO’s, was in prime form. Ali at 32 in decline and many worried about whether he would survive the punishment. The rest is history. The stuff of sporting legends.

Yes, the sporting world has seen its scandals and shown its dark-side from time to time. Ben Johnson and Marion Jones have been outed as drug cheats. The former Soviet bloc countries have been tainted with state sponsored doping. Many baseball stars in the US came under the cloud for using performance enhancing drugs. Lance Armstrong has been stripped of all his Tour de France titles. On a lighter side, his best-selling auto- biography ‘It’s All about the Bike” is now to be found in the Fiction section of bookstores and libraries.

The football and cricket worlds were especially rocked by the match fixing and spot-fixing sagas. The Italian League came into the spotlight for all the wrong reasons and some top teams had to be black-listed. Even the gentleman’s game fought to regain its credibility but it was shocking to see the skeletons tumbling out of the cupboard. The reputations of powerful bodies like FIFA and BCCI have been sullied and tarnished. Exposes have revealed that top FIFA officials were even bribed to allot the World Cup to certain interested nations. There was even a concerted effort to legalise cricket betting in India. After all, it is a huge shadowy business.

Despite all this, the reach and influence of Sports continues to grow. The 2008 Beijing Olympics was watched by an estimated audience of 4.7 billion people over 16 days.  The 2018 Football World Cup final in Russia had an audience of 1.1 billion.

And what about the life lessons and management lessons which playing and watching sports can teach us? Tuning into or reading about Alex Ferguson, Brian Clough, Johann Cyruff, Mike Brearley, Frank Worrell, Phil Jackson and Francois Piennar provides a masterclass in leadership and people skills. Team-work, collaboration, motivation, communication, focus, hard-work and practice, dealing with failure, experimentation, risk-taking, analytics… the entire gamut of things.

In 2018, the world was captivated by the story of the Thai Cave rescue. 13  junior football team players and their 25 year old Assistant Coach were trapped for 18 days in a cave labyrinth after severe monsoon flooding. Let’s listen to a Thai psychiatrist who treated them at the hospital after their miraculous rescue, “One of the major reasons for everyone surviving is that they are part of this football team. They care and look out for each other. Lot of love and respect for their coach. They listen to him.”

No wonder Sport speaks a universal language, and carries the great power to change things for the good.